40 Actionable Content Promotion Strategies [With Examples]

Content Promotion Strategies

Where can I post content marketing?

Quick wins

Content promotion strategy 1: Company Twitter

  • A quote from your content
  • A reason for your reader to click through
  • An image (or make sure your link unfurls and displays your featured image)
  • A power verb (like read, watch, or download)
  • The link to your content
Twitter for content promotion

Content promotion strategy 2: Company Twitter (again)

Twitter as a content promotion strategy

Content promotion strategy 3: Company LinkedIn

  • A quote from your content
  • A reason for your reader to click through
  • An image (or make sure your link unfurls and displays your featured image)
  • A power verb (like read, watch, or download)
  • The link to your content
Images for content promotion

Content promotion strategy 4: Company Facebook

  • A quote from your content
  • A reason for your reader to click through
  • An image (or make sure your link unfurls and displays your featured image)
  • A power verb (like read, watch, or download)
  • The link to your content
Facebook as a content promotion strategy

Content promotion strategy 5: Medium

What is a canonical link?

What is a canonical link?

Medium as a content promotion strategy

Content promotion strategy 6: Reddit

Reddit as a content promotion strategy

Content promotion strategy 7: Reddit (again)

Reddit Google Analytics

Content promotion strategy 8: Quora

Quora as a content promotion strategy

Content promotion strategy 9: Email

Email as a content promotion strategy
Email campaign

Content promotion strategy 10: Email (again)

Email contributors and ask them to promote content

Content promotion strategy 11: Pin to LinkedIn profile

Pin to LinkedIn profile

Content promotion strategy 12: Niche forums

Find niche forums to promote content

Content promotion strategy 13: Instagram

Medium effort techniques

Content promotion strategy 14: Leverage employee’s Twitter accounts

Content promotion strategy 15: Leverage employee’s LinkedIn accounts

Content promotion strategy 16: Leverage employee’s Facebook accounts

Make your content easy to share

Content promotion strategy 17: LinkedIn groups

Searching for content in LinkedIn
How to find LinkedIn groups
How to join a LinkedIn group

Content promotion strategy 18: Facebook groups

Facebook groups for content promotion

Content promotion strategy 19: Craft a Twitter thread

Content promotion strategy 20: Promotional video

Content promotion strategy 21: Sales enablement

Content promotion strategy 22: Targeted sharing

How to find a hashtag on Twitter
How to find people on Twitter

Content promotion strategy 23: Track shares and mention cross-platform

How to find who shared my content on Twitter
Thank you post on LinkedIn

Content promotion strategy 24: Twitter chats

Twitter chats as a content promotion strategy

Content promotion strategy 25: Link building relationships

Example of cold outreach for link building

Larger effort projects

Content promotion strategy 26: Reuse — or repurpose — existing content to promote new content

Content promotion strategy 27: Pinterest

Repurposing blog post into infographic

Content promotion strategy 28: Older or bespoke social networks

Sharing content on social media

Content promotion strategy 29: News aggregators

News aggregators for content promotion

Content promotion strategy 30: Guest posting

  1. Research websites that post about the topic you’ve created content for (Googling your keywords is a good place to start).
  2. Prioritise these websites by their domain authority score.
  3. Find an email address for the blog editor or add them on LinkedIn.
  4. Send a message explaining: a) why your guest post is worth their time b) previous success you’ve had sharing content c) an outline of the guest post you plan to write d) a timescale you’d like them to respond by.
Guest posting as a content promotion strategy

Content promotion strategy 31: Podcast

Repurpose infographic as podcast

Content promotion strategy 32: Video podcast

Content promotion strategy 33: Answer HARO questions

Answer HARO questions for backlinks

Content promotion strategy 34: Create a pop-up

Example of pop up
Pop up for content promotion

Content promotion strategy 35: Create an eBook on Amazon

Content promotion strategy 36: Reach out with prizes and content created from user surveys

Content promotion strategy 37: Feature influencers in experts round-ups

Tagging contributors on Twitter

Content promotion strategy 38: Cold link building outreach

Embedding YouTube video into blog post
Embedding blog post into blog post

Content promotion strategy 39: Create behind-the-scenes content

Content promotion strategy 40: Join a local business network

Tracking content promotion

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Director of Content Marketing & Communications at Mio. Founder of UC Influencers. Freelance Marketer in Unified Comms.

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Dominic Kent

Dominic Kent

215 Followers

Director of Content Marketing & Communications at Mio. Founder of UC Influencers. Freelance Marketer in Unified Comms.